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May 9, 2018

App Store Optimization Helps To Bring Your Application to the Top

It is quiet surprising looking at the proliferation of new applications. The mobile users are somewhat blasted constantly with it. As a result, it is a constant battle to stand out in the clutter and get noticed in the App Store. Today, the competition is impressive there are almost 3 million apps in the Apple Store. The App Store is a crowded marketplace that makes it difficult for the users to find what they are looking for and challenging for app developers to get their apps discovered. Keep in mind that keywords optimization and ASO is not a one shot, but rather an ongoing process.

Do you know it is the first place where people come to download applications? Around 65 percent of it is discovered from a search in the App Store directly. Here, your app can get invisible amongst the other apps and can steal your potential users away from you. So it is important to have a strong App Store Optimization strategy.

Businesses understands the importance of having an application, but do they really know how to show it in the app store search results and achieve downloads? It is just like Search Engine Optimization but for mobile apps. Just like a website without SEO is like a car without engine, the same applies to the apps.

Optimising your application is vital both for Google Play and Apple App Store. There are varieties of on page and off page techniques that can help to increase traffic of your app download page from app store search results. Mobigrove have a team of experts who can improve your app discoverability, increase its visibility and improve the on-page conversion rate by implementing a whole range of ASO techniques. Finding the right keywords, ranking higher for those keywords and converting leads into users are some of the significant parts of ASO.

There is no one size fits all for app optimisation; there is more than one way to improve the visibility of the app. They provide the perfect and customized solution for your application. Once the experts dig out the areas need to be improved and optimize, their strategists and analysts start executing the changes that can affect your KPIs and app store rankings. App marketing is an ongoing process while optimizing the App Store search. Mobigrove have the industry knowledge and experience to make your ASO successful.

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